While working at Hooey I developed the identity and apparel for a sub brand called ‘Habitat’. Habitat is an outdoor inspired collection that incorporates the ‘Western’ lifestyle aesthetic and appeals to the western customer.
I designed the headwear from the ground up. The hats are completely custom with performance fabric, laser perforated back panels, hybrid visors and fabric covered snap closures. The shirts are bamboo with a water-based print. I take a lot of pride in the whole process and bring the best quality product to the customer.